UC San Diego’s Parking issue Campaign
“Invest in Your Health, One Step at a Time”
The main issue that we wanted to tackle with our project is the parking problem at UCSD. Specifically, we wanted to highlight the lackluster and inefficient solutions that UCSD presents to this issue, such as increasingly replacing Student Commuter (S) spots with A and B spots. The school’s supposed “solutions” only alienate commuter students, interfere with their ability to get to class on time, and prohibit them from fully partaking in the UCSD community the way that other students can. And here are the main ideas we came up with.
Triton Moves App
We proceeded to develop a prototype of the app to incorporate images across our website. Given the impracticality of crafting an actual app, we opted for Figma, a design tool well-suited for creating user interfaces and interactive prototypes. In developing the app's functions, we drew inspiration from various fitness applications and infused our unique perspective, addressing UCSD parking issues. For the visual design, aiming to mirror the aesthetic of an official UCSD app, we meticulously studied existing apps like UC San Diego, UCSD REC, and Triton Mobile. Our design choices, particularly in colors and fonts, were influenced by these apps to enhance the authenticity of our prototype.
2. UCSD Triton Moves Website
Then, ss for the looks and aesthetics of our app and website, we wanted it to look like official UCSD posts as much as possible, so we drew inspiration from their official websites, Instagrams, and apps as much as possible. We found the main font that UCSD uses, “Teko,” and incorporated that into our prototypes. We also used colors such as white, gold, blue, and pink, as they are seen frequently throughout UCSD’s branding. We created the website on Squarespace and also ended up paying for the domain name “www.tritonmoves.com” so that we would seem official to anybody who went on it.
In Order to reveal that it’s not real, we created a page where students can provide us a feedback about their own parking experience.
3. UCSD Triton Moves Poster
We used graphics, fonts, and colors used by UCSD and provided for download on their website. We uploaded the graphics and fonts onto Canva. We then took previously used posters and publications, blocked out the words, and used them as templates for our own posters. We ended up putting up these posters around the walking entrances and elevators to the actual parking garages, including Gilman, Hopkins, Pangaea, South, and Sixth parking structures. We also put some up in high-traffic areas such as Price Center, Geisel Library, college dorms, and the flat parking lots near the Marshal parking lot, Pepper Canyon, and the baseball field.
